Welcome to Day 85 of the 90-Day Comeback Challenge. Today I’m talking about a topic that is extremely relevant to many entrepreneurs but is often overlooked: The art of focus. More specifically, why it’s sometimes better to offer fewer products or services in order to be more successful in the long run. In this video, you’ll find out how to do this properly and what we do specifically at Bake.
Why Less is Sometimes More
In recent days, I’ve been thinking a lot about team structures and product offerings. Sometimes, it’s necessary to downsize the team or streamline the product portfolio to be successful in the long run. And before you panic – no, this doesn’t mean the end of Cake. It’s more about setting up the company sustainably.
A prime example of this mindset is Steve Jobs when he returned to Apple in 1997. The company was on the brink of bankruptcy, and he realized that only a few products were actually generating the majority of the revenue. He decided to drastically reduce the product range and focus on the truly important things. This focus led Apple back to success.
The Challenge of Saying No
As an entrepreneur, you often face the challenge of letting go of projects or products that might not directly cost much but create a lot of indirect work. Things like compliance, monitoring, and updates are often hidden costs that are easy to overlook. And this is where the art lies: you have to actively say “No” to certain projects to be successful.
In the coming weeks, we’ll take a close look at which products are actually being used, which generate revenue, and which are just there without adding real value. It’s not an easy process, but it’s a necessary one to stay successful in the long run.
Focus as a Success Factor
It’s a fine line between wanting to do everything and the necessity of focusing. Especially as a startup or small business, it’s often even an advantage to have fewer resources and people. This forces you to focus on the essentials and direct your energy exactly where it has the greatest impact.
In the coming months, we’ll be taking this path at Bake. The products and services that are already performing well and being used will, of course, remain. But everything that just causes unnecessary costs or doesn’t generate profit will be critically examined.
Conclusion
The coming weeks and months will be exciting. It’s about focusing the company on what’s essential, shedding unnecessary baggage, and moving forward stronger. Tomorrow, I’ll be making a separate video on communication and marketing during such phases – both internally and externally. So be sure to tune in and see you tomorrow!
Take part in our 90-Day-Challenge
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Your Julian
Entrepreneur / Investor / Athlete / Father
