Welcome to Day 56 of the 90-Day Comeback Challenge, where everything revolves around the topic of “short-term marketing strategies”. Which two strategies have worked well for me and quickly attracted lots of customers? What doesn’t work so well? Find out in this article.
Existing Customers vs. New Customers
For existing customers, you already have their contact information and can send push messages or emails. One tool that works well here is referral marketing. If you have a great product and a positive net promoter score, you can create strong incentives through good referral marketing.
Attracting New Customers
When it comes to attracting new customers, there are many options: offline marketing, flyers, media marketing, banners, and more. But two strategies that have worked particularly well for me are influencer marketing and performance marketing.
Influencer Marketing
Influencer marketing involves partnering with other influencers and content creators to spread your story. It’s important that the influencers truly align with your mission and are not just in it for the money. Try to pay influencers based on results. This way, you can better calculate your costs and value.
Make sure to build long-term relationships with influencers who are genuinely interested in your vision. We’ve had very good experiences with this, and many of our customers have come to us through influencer recommendations. Maybe you found us through an influencer?
Performance Marketing
Performance marketing includes paid ads on platforms like Instagram, Facebook, LinkedIn, YouTube, and more. Here, you pay based on actions and can accurately calculate your costs and value. This usually works very well, especially in the B2B and SaaS sectors, where sales cycles are longer.
It’s important to conduct good tracking, accurate metrics, and KPI measurements. This way, you can better understand how much you need to spend to achieve specific results. I find that smaller and medium-sized influencers are often the most powerful because they have a good relationship with their customers.
Conclusion
That’s it for today! Next week, we’ll discuss long-term strategies. This week, we still have some exciting topics coming up, including team discussions, productivity, and personal hobbies. Stay tuned and see you tomorrow!
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Your Julian
Entrepreneur / Investor / Athlete / Father
