How do the different seasons influence the markets and the marketing strategies of companies? In this video, I give an assessment of the current situation in the crypto market as well as exciting insights into how the different seasons influence the marketing of companies.
Negative Sentiments and Summer Slump
Where does the negative sentiment come from? Honestly, I think it’s simply the summer slump. This happens almost every year. People underestimate it and forget that summer slumps always occur. Last year, we had the ETF news, but the year before, we had the summer slump, and it will keep happening. It’s completely normal.
Now, there are a few factors that make things worse. There’s a lack of a driving narrative. The Bitcoin ETF narrative is a bit played out, nothing new is coming. The meme coin theme for other coins is also played out. For Ethereum, everyone is waiting for the ETF, which might come next week. The German government is selling its Bitcoins, and Mount Gox plans to sell its Bitcoins. All of this makes people cautious, and the Fear and Greed Index drops.
Different Marketing Strategies for Different Phases
My personal expectation is that we’ll see a bit more pessimism in the next 2-3 weeks, but I believe positive news will eventually prevail. Nonetheless, as prices drop, you typically see two types of customers.
First, there are the customers who want to buy now – “buy the dip”. This is a good time to buy. You notice this in part of the communication: get into the bundle, pick your coin, look at the Ethereum ETF, get Ether now, and stake it.
Second, there are the customers who don’t want to buy now. You need to engage these customers. Provide educational content, explain things, and show how they work. Offer entertaining content and be useful to keep them in the marketing funnel.
Segmentation and Targeted Communication
Segmentation is crucial. As a good marketing firm, you segment your customers. You know which customers are more likely to buy and which are not. You can do this through emails, push notifications, or social media. There are channels with more active customers and those with less active ones.
You can also collaborate with influencers or referrers who already have their own bubbles of active customers. Some customers love volatility and trading, while others are more buy-and-hold investors who do nothing during such phases.
Final Thoughts and Tips
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Your Julian
Entrepreneur / Investor / Athlete / Father
