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It’s day 2 of the 90-day game plan. 90 days to turn Bake around, leave the drama behind and shine again. As promised yesterday, I’ll be documenting the entire journey and taking you through all the ups and downs. Today I have a special message for you – it’s about motivation and discipline.

Why Discipline Matters More Than Motivation

Yesterday, we talked a lot about motivation – the drive that gets us out of bed in the morning. But motivation alone often isn’t enough. It’s fleeting and can fade away. This is where discipline comes into play. Discipline means doing things even when you don’t feel like it. It’s about making a commitment and sticking to it, regardless of how you feel.

A Challenging Morning

This morning was a perfect example. My alarm went off at 5 AM, and I was so tired that I just wanted to keep sleeping. But I remembered my commitment – to you, to my team, and to myself. So, I got up, took a cold shower, and started my day. And guess what? It turned out to be a productive morning that moved me further along my path.

The Truth Behind Discipline

Discipline is the truth about something you are 100% convinced of. If you truly believe that something is bad for you, you’ll avoid it. A good example is smoking. If you knew that every cigarette had a one in a million chance of exploding, would you still smoke? Probably not. Discipline is based on conviction and the ability to program yourself to make the right choices.

Small Steps Lead to Big Successes

One of the most important lessons in discipline is the power of small steps. If you improve by just 1% each day, that compounds to a 37-fold improvement over a year. This continuous improvement comes from self-discipline and the willingness to do things even when you don’t feel like it.

Our Shared Journey

I know these 90 days won’t be easy. There will be days when I question why I’m doing this. But that’s when I remind myself of my why. I hope you’ll join me on this journey and that together we can achieve our goals. Tomorrow, I’ll be talking about product-market fit – how we at Bake plan to find it again and what steps we’re taking to improve our products.

Closing Thoughts

Thank you for being part of this journey. Discipline is the key to success, and I’m grateful that we’re tackling this challenge together. Let’s become a little better every day and reach our goals.


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If you want to stay informed about the 90-day game plan and beyond, you should also subscribe to my newsletter: https://ceonews.bake.io/en/newsletter

Your Julian
Entrepreneur / Investor / Athlete / Father

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